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| Logotype/Site Header |
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| Simplified Logo/Watermark |
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| Full Logo/Business Card Front |
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| Business Card Back |
All content shown in black but able to be set to any color based on context
My personal brand identity as Footnote Designs. I chose to use an asterisk because it is almost universally recognized as a footnote indicator. The simple black and grey color scheme and the blocky, sans-serif font makes the design simple, sleek, clean, and modern looking. Putting the text on ribbons or banners gives it a formal or important look. Making the card artsy in themselves was important to me because it not only serves as information, but also is the first impression and first look at my work that a potential customer will see. Overall, I went for a clean, organized feel.
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